Behavioral Insights Pane

The Behavioral Insights pane is designed for exhibit managers, marketing teams, and sales strategists who want to understand historical engagement and retention patterns among their exhibitors. By analyzing metrics such as renewal behavior, loyalty trends, and participation streaks, users can identify high-value exhibitors, measure the impact of reengagement campaigns, and develop tailored retention strategies.

This view is especially valuable for decision-makers focused on increasing year-over-year retention and optimizing exhibit floor planning based on behavioral performance.

Use the "Avg. Loyalty" and "Avg. Streak" metrics to identify your most dependable exhibitors and prioritize them for upsell opportunities or early-bird renewals. These are your strongest advocates—keep them close.

Key Takeaways:

• Reveals Retention vs. Acquisition Patterns
  The pane distinguishes between returning and first-time exhibitors, giving teams a clear sense of how well current efforts are driving loyalty versus attracting new participants.

• Highlights Long-Term Engagement Signals
  Loyalty metrics track how many years organizations have exhibited, helping identify stable relationships that may be ideal for deeper investment or account-based strategies.

• Identifies Consistency Through Streak Analysis
  The streak indicator surfaces participation patterns over consecutive years, making it easier to spot reliable partners or identify early signs of disengagement.

• Shows the Impact of Reengagement Campaigns
  A mix of repeat and new participants suggests that outreach strategies are working to both maintain core audiences and reactivate previously lapsed ones.

• Supports Behavior-Based Targeting
  By segmenting exhibitors based on their past behavior, this view enables more personalized communication, smarter retention offers, and focused upselling across audience types.