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Marketing Code Grouping in Bear IQ

The ability to roll up individual marketing codes into parent groups within Bear IQ provides users with a streamlined view of their marketing performance across different channels. By assembling codes into these categories, marketers and event organizers can enhance their overall strategy and better understand the impact of various marketing efforts. This feature allows for clear visualization and analysis of grouped marketing codes and supports more strategic decision-making in real time.

Tip: Reach out to your Bear IQ account manager to efficiently set up marketing code groups tailored to your needs.

Key Moments to look out for:

  • Identifying key marketing channels for code grouping

  • Coordinating with your Bear IQ account manager

  • Switching seamlessly between individual and grouped code views

Heads up: Grouped metrics allow you to drive strategic marketing decisions with real-time insights.

Exploring Features:

Understanding Group Performance:

Work collaboratively with your Bear IQ account manager to categorize marketing codes into groups based on channels or campaigns. This structure helps you assess performance across marketing channels like social media or email marketing.

Toggling Between Views:

Bear IQ’s toggle function permits easy switching between individual marketing codes and grouped insights. This flexibility aids in comprehensive performance analysis of both granular and high-level data.

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Metric Utilization for Group Analysis:

Leverage Bear IQ’s expansive suite of metrics to explore insights on grouped marketing codes. These metrics contribute to refining marketing strategies and maximizing campaign effectiveness.

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Strategic Decision-Making:

Real-time updates and insights offered by Bear IQ empower marketers to make informed decisions, resulting in improved registration success and optimized event planning.

Bear IQ's grouping functionality ensures that marketers derive value by connecting individual codes to strategic objectives, enabling more effective event marketing management.


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