The Upgrades/Downgrades Analysis Pane is designed to help users analyze exhibitor behavior over time based on total revenue and square footage. It allows you to quickly identify:
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Which exhibitors have upgraded or downgraded their participation.
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The overall revenue impact of these changes.
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Loyalty trends across exhibitors.
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The top 20 companies contributing to upgrades and downgrades.
This pane provides valuable insights into exhibitor engagement, growth patterns, and retention, helping event managers optimize booth strategies, track churn risks, and drive targeted upsell opportunities.
Key Takeaways:
1. Upgrades/Downgrades Summary (Top-Left)
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Provides an overall snapshot of upgrades, downgrades, and unchanged exhibitors, along with their revenue impact and average change per exhibitor.
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Helps quickly assess event performance by understanding how exhibitor behavior affects total revenue growth or contraction.
2. Up/Downgrades by Square Footage (Top-Right)
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Visualizes booth size growth or reduction, showing where expansions and contractions are concentrated across different square footage ranges.
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Enables better space planning and pricing strategies by identifying patterns of exhibitor investment in booth sizes.
3. Up/Downgrades by Loyalty (Bottom-Right)
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Highlights exhibitor upgrades and downgrades based on loyalty tenure, segmented by 1 year, 2 years, and 3+ years.
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Helps prioritize retention strategies by revealing whether new or long-term exhibitors are more likely to downgrade.
4. Top 20 Upgrades and Downgrades (Bottom-Left)
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Lists the top exhibitors driving the biggest revenue shifts, including current revenue, comparison year, difference, % change, and loyalty score.
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Helps focus on high-value upgrades for upsell opportunities and identify at-risk downgrades requiring immediate attention.
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Click on Expand to see the entire list of companies with their status of upgrade, downgrade or unchanged.