Marketing Code Tracker

The Marketing Code Tracker in Bear IQ offers a comprehensive analysis of how marketing or discount codes are performing during registration. By evaluating the percentage of registrants using codes, observing trend changes over time, and comparing current data to historical figures, users can effectively refine their marketing strategies. Ensure you are familiar with Bear IQ's dashboard to access and utilize these insights effectively.

Tip: Regularly utilize advanced filters to gain deeper insights into marketing code performance across different demographics and registration types.

Heads up: Real-time updates ensure you have the latest insights to refine your marketing strategies promptly.

Exploring Features:

Marketing Code Performance Table:

This table allows you to examine which marketing codes are being used most frequently. By sorting the table, you can identify top-performing codes based on usage.

Marketing Code Usage Over Time:

Situated in the section dedicated to tracking usage trends, you can hover over data points to observe how marketing codes are utilized throughout the registration cycle, allowing for detailed usage analysis.

Sorting Code Usage by Timeframe:

In this feature, you have the ability to sort and view codes used within the last 7, 30, and 90 days, offering insights into short-term trends or recent marketing efforts.

Yearly Comparison and Performance Tracking:

There is an option to select the comparison year for any event captured in Bear IQ, enabling users to evaluate code performance differences between years and adjust strategies effectively.

Advanced Code Filters:

Advanced filters allow for customized views of code performance. You can adjust these filters based on demographics, registration types, and other relevant criteria to uncover detailed insights.

Grouping and Using Marketing Codes:

Work with your Bear IQ account manager to organize raw marketing codes into parent groups, such as by marketing channel or campaign type. This categorization aids in tracking group performance and deriving strategic insights.

Bear IQ's Marketing Code Tracker empowers you with actionable insights to fine-tune your marketing efforts, ensuring data-driven decisions lead to improved registration success and strategic event planning.