Digital Performance
The Marketing Module in Bear IQ is designed to evaluate the performance of both digital paid media and email marketing campaigns. This guide will help you understand key metrics, such as total clicks, click-through rates, conversions, and impressions, and how these metrics align with goals set during onboarding. You'll also learn how to analyze conversion trends and channel performance to optimize your marketing strategies.
Tip: Utilize the advanced filter to focus on specific campaigns or time frames for more targeted insights.
Key moments to look out for:
Monitoring KPIs against targets to ensure alignment with goals.
Analyzing conversions over time to identify trends.
Comparing channel performance to optimize resource allocation.
Isolating specific channels for detailed insights.
Heads up: Always explore channel-specific data for deeper insights into your campaign performance.
Exploring Features
Digital Performance Overview
Quickly review the top KPIs for your digital paid media campaigns, including total clicks, click-through rates, and conversions along with their set targets.
Conversion Trends
Examine how conversion rates have evolved over time, providing insights into campaign effectiveness across the timeline.
Channel Performance Analysis
Understand how each channel performs by comparing clicks and conversions across platforms. Click on a specific channel, like Facebook, to isolate its data. Assess financial metrics for each channel to determine cost-effectiveness.
Clicks and Conversions by Channel
Visualize the data with pie charts to understand the distribution of clicks and conversions across different channels, helping you identify high-performing platforms.
