Audience Personas

Loyalist:

These prospects have attended the event for over 4 consecutive years demonstrating high individual loyalty. They also belong to organizations that have consistently registered at least someone for 3+ years, exhibiting high organizational loyalty.

Future Leaders:

These prospects have been attending the event for 3 consecutive years, showing a promising individual loyalty. They belong to organizations that have also registered someone for 2+ consecutive years, showing a growing trend in organizational loyalty.

Emerging Engagers:

These are prospects who have shown 1-2 years of consistent individual loyalty by participating in the event. Their organizations have also shown signs of commitment, albeit less consistently, with a history of 1-2 years of registering someone for the event.

Disengagers:

Prospects have shown prior individual loyalty by attending or participating in the event for 1-3 years, but the recency of their engagement has declined, suggesting a recent lapse in their commitment to the event. Their organizations, too, have shown reduced recency, with their latest registration dating from more than a year ago.