Alumni Lead Score Explained
The Alumni Lead Score in Bear IQ helps you prioritize event prospects by categorizing them into weak, mild, and strong groups. This score is driven by three critical metrics: historical loyalty, event recency, and registration timing. Understanding these factors allows you to target and convert high-potential prospects strategically. Ensure you're comfortable navigating the Bear IQ dashboard before diving in.
Tip: Update your outreach strategies based on refreshed data to maintain a competitive edge.
Key moments to look out for:
Delving into historical loyalty to identify potential strong prospects
Evaluating event recency to focus on recent attendees
Analyzing registration timing for optimal targeting
Heads up: The Alumni Lead Score dynamically updates with new data, so check it regularly for the latest insights.
Exploring Features
Historical Loyalty
Access the Alumni Lead Score in the Prospect Viewer to identify prospects with consistent attendance at multiple previous events. These individuals are more likely candidates for conversion and should be prioritized in your outreach efforts.
Event Recency
Focus on prospects who attended the most recent events. Use the score to determine which of these individuals fall into the strong group, as they represent a higher likelihood of converting again.
Registration Timing
Analyze registration patterns to pinpoint prospects historically inclined to sign up at this time but who have yet to register this year. This insight can guide your communication strategies to encourage timely registrations.
Export and Share
Select specific groups within the Alumni Lead Score, apply relevant filters, and export the list to an Excel file or send via API. Share this refined list with your marketing platforms for targeted engagement.
By focusing on historical loyalty, event recency, and registration timing, you can effectively use the Alumni Lead Score to boost your event conversions.