Identifying and Understanding Loyalty Metrics in Bear IQ

This article explains how to locate and understand loyalty metrics in Bear IQ, a crucial set of data for evaluating the consistency and recurrence of your event attendees. Accurately analyzing loyalty metrics allows you to improve marketing strategies and engagement tactics. With this guide, users will be able to efficiently locate loyalty information and comprehend its importance within the context of their event data.

Tip: Regularly review loyalty metrics for insights on attendee retention trends.

Heads up: Familiarize yourself with the Bear IQ dashboard navigation to streamline your access to critical audience data.

Step-by-Step Instructions

Step 01: Access Bear IQ Dashboard

Log in to Bear IQ using your credentials to access the main dashboard.

Step 02: Navigate to the Audience Dashboard

From the main navigation menu, select the 'Audience Dashboard' to explore audience-specific data.

Step 3: Select the Audience Overview Tab

Click on the 'Audience Overview' tab to view various audience metrics.

Step 4: Locate the Audience Loyalty Overview

Find the 'Audience Loyalty Overview' positioned in the top right corner, summarizing loyalty metrics.

Step 5: Interpret Loyalty Metrics

Understand the metrics with these definitions:

• First Timer: Participants for 1 year.

• Alumni: Participants for 2 years.

• Loyalist: Attendees for 3 or more years.

By effectively using loyalty metrics in Bear IQ, you can enhance your strategies to increase attendee retention and drive event success.